Late for a film – but not enough
I went to the cinema yesterday to watch a film – a useful respite from the bloviating heat, though I was worried I should have brought a jumper when I first walked in through the reception, where it appears they’d changed the thermostat so that they could keep ice lollies out on the counter. The screening room itself was a touch soupy, but at least more comfortable than staring at the wall in my house while a single droplet of sweat rolls down the side of my face. I’m only joking, I don’t sweat, just like the former prince Andrew.
I always arrive very late when I go to the cinema. It’s partly because I’m often unable to leave the house to go somewhere until the time that I said I would be there, which is an admittedly hateful trait, and partly because I can’t beat sitting through all those awful adverts. Endless lifestyle pitches at people who like to sit in darkened rooms and not talk to each other. Adverts for mobile phone companies shortly before more adverts telling you not to use them. Mixed messages, people. It seems very optimistic to me, expecting you to remember any product you’ve seen 90 seconds off after you’ve had the back of your brain stem visually sandblasted for nigh-on three hours.
At yesterday’s showing I arrived 10 minutes after the advertised film start and they were barely getting going. Another 20 minutes later and they were still in full stride – it was 35 minutes after the film was supposed to start that it actually did. That’s me levels of lateness, I think they didn’t start making the film until it was supposed to start playing.
What I really object to with the cinema adverts is that I’ve already paid a ridiculous amount for a ticket, but they’ve got me there like a hostage. I refuse to sit through a YouTube advert if it’s longer than five seconds, I’ll refresh that page for half an hour until I get something I can skip or ignore. I’ve refused to watch Formula 1 on the telly since it went behind a paywall – can you believe the nerve of it, a sport built entirely on sponsorship wants me to pay extra to see it.
But the cinema? The film company is bragging about how it’s made $500m around the world, with a chunk of that from all the cheeky things they’ve hidden around the sets, and the multiplex full of screaming children must be coining it in with the overpriced popcorn. It’s actually outrageous. I tell you what I would pay extra for though – I’ll give you another pound if you let me know when the film is actually starting. Still might be late though.
